HOLLY HUNT Unveils Expanded London Showroom in the Heart of Mayfair

AUGUST 2025, LONDON UK - HOLLY HUNT proudly announces the official unveiling of its newly expanded and reimagined London showroom, a transformative space that redefines the brand’s presence in the UK and underscores its commitment to design excellence and international growth.

After more than a decade in London, the decision to expand was both strategic and visionary - driven by the desire to offer a more immersive and expressive environment for clients and designers alike. The new showroom, located in the heart of Mayfair, is a testament to HOLLY HUNT’s enduring design ethos and its forward-looking approach to global expansion.

“The London showroom has always held a special place in our story,” said Marc Szafran, President of HOLLY HUNT. “This expansion is a natural evolution - one that allows us to better support our growing team and client base across the UK and beyond. London is a global design capital, and this space reflects our long-term investment in the region and our belief in its creative future.”

HOLLY HUNT primarily caters to the design trade, offering a curated platform for interior designers, architects, and industry professionals to explore and source the brand’s distinctive collections. The expanded showroom enhances this experience, providing a refined setting for collaboration, inspiration, and discovery. Designed not only as a showcase but also as a working studio, the space invites designers to use it as an extension of their own practice - hosting clients, reviewing materials, and developing projects in an environment that fosters creativity and connection.

The design vision was conceived and led by Jo Annah Kornak, Senior Vice President and Executive Creative Director, who directed every aspect of the showroom’s creative development. HOLLY HUNT’s in-house team brought this vision to life with precision and artistry, supported by FOUND, the London-based architects of record, who provided architectural execution and local expertise. The result is a space that honors the legacy of the original location while introducing a bold new architectural language - one that seamlessly blends heritage with innovation.

“Our intent was to create a space that feels both grounded and elevated - where every material, every detail, tells a story,” said Jo Annah Kornak. “The sculptural staircase at the center of the showroom is more than a design feature - it’s a gesture of movement and connection. We approached the design with a deep respect for craftsmanship and a desire to create an environment that inspires exploration and creativity.”

Materiality plays a central role throughout the showroom. A curated palette of hand-patinated metals, custom wood finishes, and bold upholstery fabrics is layered with intention. Bespoke wood detailing, fine plasterwork, and architectural tray ceilings contribute to a richly textured interior that balances traditional craftsmanship with modern sensibilities.

A dedicated materials library invites tactile discovery, offering designers and clients an immersive experience that celebrates the creative potential of every finish and fabric. The expanded showroom also features an enriched assortment of products and designers, including the works of CASTE, Pagani Studio, Aither, and pieces from Alain Ellouz Paris available exclusively through HOLLY HUNT. These additions reflect the brand’s continued commitment to offering the finest in modern yet timeless design.

With this expansion, HOLLY HUNT continues to shape the future of luxury interiors from London, one of the world’s most iconic and influential design destinations.

About the new collections

Aither

Aither exists at the intersection of visionary design and unparalleled craftsmanship, culminating in extraordinary lighting designs that create moments of pause, inspiring us to reflect, to feel, to dream.

Aither's Collections come from the creative minds of talented contemporary designers, who forge their unique design visions while sharing a passion for our craft. Each piece is hand fabricated at our renowned artisan workshop in Raleigh, North Carolina, which for more than 40 years has been making the impossible possible in fine metal artisanship. Aither’s collections are both art and ingenuity - it is through challenging the best designers and the most skilled artisans to push the boundaries of their craft, that they can create something truly extraordinary.

Through a sculptural, timeless lens, Aither's designs both elevate and ground spaces, beckoning all those who enter to revel in the light and consider the shadows…

Alain Ellouz Paris

A master of sculpted light, Alain Ellouz transforms raw alabaster into luminous works of art, blending traditional stone craftsmanship with cutting-edge technology. His L’Albâtre Collection, created exclusively for HOLLY HUNT, showcases this artistry through radical yet refined designs.

A true stone sculptor, Alain Ellouz has mastered the unique nature of alabaster stone, transforming its raw banality into a work of art. He has developed a new craft that combines the precise manual gesture of sculptors and stone carpenters with the latest technology, mastery of light and protection of alabaster. Alain Ellouz creates radical designs that are in harmony with both his artistic convictions and the characteristics of the materials he works with.

CASTE

CASTE is furniture, lighting and objects designed by Ty Best. Based in Montana with a small collaborative team of exceptional woodworkers and finishers, Ty is inspired by natural forms, sculpture, brutalist architecture and the workmanship of traditional crafts.

During his early career in fashion, fine art and installation design, Ty became fascinated with the structures used to present his art, seeing them as art in themselves. His focus grew into sculptural furniture with an expressive language of shaped natural materials. Each object is an experimentation in fluidity and skillful control—a dialogue of meaning and functionality.

CASTE honors a hand-built approach, dedicated to the intimate labor of drawing by hand and handcrafted design. The isolation and quietness of Montana are integral to Ty’s creative process, which is just as important as the outcome. This quality of care can be felt and recognized in all that is CASTE.

PaganiStudio

PaganiStudio is a traditional design atelier in New York that specializes in contemporary, handmade lighting fixtures. Our designers and artisans take pride in detailed craftsmanship, refined quality, and the selection of luxurious, hand-worked materials such as rock crystal, European alabaster, hand-laid quartz, bronze, mica, and a selection of rich woods.

Each of their designs marries these classic materials to contemporary forms so as to achieve an elegant and timeless balance; in celebration of the designed space, the fixtures complement both modern and traditional interiors.

Stéphane and Frouwkje Pagani, the principals and creative directors, design each exclusive collection. For over two decades, the duo has collaborated with prestigious interior design and architecture professionals on distinguished projects around the world, among them a large scale chandelier for the White House.

About HOLLY HUNT

HOLLY HUNT is well known as the defining voice in modern luxury interiors, leading the furnishings industry with its showrooms, collections and design studio. HOLLY HUNT produces and showcases high-quality, custom design pieces for the most exquisite residential and commercial interior spaces and properties around the globe, including indoor and outdoor furniture, lighting, rugs, wallcovering, textiles, leathers, art, and accessories. Having been a leader in its field for almost four decades, HOLLY HUNT brings a long history of exceptional service when collaborating with designers and their clients. Today, there are 14 HOLLY HUNT-owned to-the-trade showrooms in the US and London, along with partner showrooms in major markets, and an expanding international presence.